Mackenzie-Maxwell – Operational Excellence & Strategic Transformation

Mackenzie-Maxwell – Operational Excellence & Strategic Transformation

I've spent thirty years transforming operations at companies when it mattered most—during explosive growth, post-acquisition, distress, and pre exit cleanup with the goal of unlocking enterprise value. I work with founders, BODs, VCs and PEs when operations become the constraint to value creation. What distinguishes me from most consultants is the depth of operating experience I bring from successfully navigating inflection points and translating those lessons into practical execution for companies in motion. I bring the pattern recognition that comes from doing this work across industries and company stages—and the hands-on execution capability to turn strategy into results.

How to Scale a Business the Right Way

How to Scale a Business the Right Way

In my 12+ years at Netflix, I helped scale Netflix from a startup with no subscribers to more than 30 million, defeating industry incumbent, Blockbuster, navigating the dot-com crash, and successful transition to streaming. There was no blueprint to follow to help build this iconic company and many of the successes we had have been copied by other successful companies.

How to Restructure a Distressed Company

How to Restructure a Distressed Company

When I joined Peloton early 2022, the company faced a set of existential threats. The company had $1.3 billion in liabilities that I negotiated down to under $300 million and got 24-month payment terms—eliminating the immediate risk of bankruptcy. Developed and implemented a new Supply Chain strategy that consolidated Manufacturing, Logistics, Installation Member Support that reduced costs by 60%+ while improving Member Satisfaction (MSAT) from low 3s to 4.7.

In addition to holding C-Level positions at Peloton and Netflix, I have been an officer at startups, advisor, and board member. As Mackenzie-Maxwell, I have consulted for iconic brands such as  

In addition to holding C-Level positions at Peloton and Netflix, I have been an officer at startups, advisor, and board member. As Mackenzie-Maxwell, I have consulted for iconic brands such as  

Respectfully,

Founder & Principal

LinkedIn:

(925) 413 - 7507

Mackenzie-Maxwell

© 2017-2026, Mackenzie-Maxwell, LLC

Mackenzie-Maxwell

© 2017-2026, Mackenzie-Maxwell, LLC

Mackenzie-Maxwell

© 2017-2026, Mackenzie-Maxwell, LLC